SEO Benefits Of CSS
This article is most useful if you are somewhat familiar with HTML and CSS. I explain the concepts well enough that you do not have to be an expert, but I want to provide material that will introduce you to more advanced design in ways you can understand. Like many other web designers, I began laying out web pages using graphical tools and discovered the wonders of tables for layout without anyone telling me to use them. Since browser supp...

SEO With Google Sitemaps
What is a Google Sitemap? A Google Sitemap is a very simple XML document that lists all the pages in your website, but the Google Sitemaps program is actually much more important than that. In fact, the Sitemaps program provides a little peek inside Google’s mind – and it can tell you a lot about what Google thinks of your website! Why Should You Use Google Sitemaps? Until Google Sitemaps was released in the summer of 2005, optimizing a...

How To Protect Your Site From A Google PageRank Drop
For the uninitiated, Google ranks all pages on the web with a scale of PR0 to PR10 - higher is better. High PR sites or pages receive most of the traffic for competitive keywords or phrases. Keywords are what surfers type into search engines to find what they're looking for on the web. Ranking high in Google for popular keywords can prove very lucrative. It can make the difference whether your website is in the black and producing hourly p...

Tips for Promoting RSS Feeds
There is little argument from webmasters and publishers that RSS brings in traffic. So once you've made the leap and created a feed, how do you tell your visitors about the feed? 1. Submit Your RSS Feed to RSS Directories. This will not only increase the number of sites linking to your website and increasing your link popularity, it will also increase the RSS feeds profile. A number of RSS search engines and RSS directories exist that all...

Walking in the Search Engine's Shoes
You know the old saying about not criticizing someone until you walk in their shoes. But have you noticed how critical many SEOs and Webmasters are when it comes to the search engines, when they've never walked "in their shoes"? Spam is a perfect example. The search engines have publicly stated that over 90% of submissions made through free add URL pages are spam. A few years ago, a FAST search engine representative showed me some examples...

Linking Strategies for 2006
For a number of years now, linking has been an important part of ranking well in the SERPs, especially for SE's like Google. At first it was generally acceptable to acquire links from nearly any site, regardless of whether a particular site's content was related to yours. As Google began to place more importance on back links, it became necessary to ensure that other sites linking to yours had related content and a fairly good Google Page ...

Guide To Search Engine Optimization In Nutshell
SEO is a way of analyzing your site and modifying it to allow Search Engines to read and index it more easily. SEO is all about maintaining and building websites that get ranked highly on the major Search Engines. Whether your site is profitable or not with PPC advertising, Search Engine rankings are an important factor to consider in improving profitability. The higher you are on a variety of Search Engines, the better off your profitability...

25 ways to Add Quality Content to Your Web Site....using ideas for at least 25 different industries
We've known for a long time that quality matters to Google. In a post Senior Google Engineer Matt Cutts made to his blog, "quality" was mentioned several times as being important to Google. Quality matters when it comes to content, and it matters when it comes to links. However, building content and links doesn't have to be painful. Web site owners tend to think of content in a very limited way. So, let's open up our creative minds and thi...

Google search engine optimisation and their 80/20 rule
Search engine optimisation or optimization (with a 'z' or is that 'zee' if your from across 'the pond') techniques are constantly evolving. This evolution is in response to the evolution of search engines such as Google, Yahoo and MSN. Google in particular has come to be seen as the most sophisticated and advanced search engine as it is armed with an array of anti-spam technology. Google's increasing use of anti-spam features has meant tha...

Role Of Keywords and Key-Phrases In SEO
Search engine optimization (SEO) is necessity for the success of almost every site. SEO is the use of keywords from the beginning of the site that is called page title to throughout the website content. In particular, the density, placement and the actual keywords phrases themselves. The first thing you need to do when you begin chasing a good search engine ranking is decide which words you want to rank well for. This is called keyword ...

20 Sure-Fire Ways To Get People To Link To Your Website
Offer other web sites free content to post on their web site. Include your link on all of your content. The content should related to your web site because it will be in front of your target audience. When you visit a web site you've enjoyed a lot, write a review for the site. Write about the benefits you gain from the web site. Tell them they can publish it on their web site if they link to your web site. Allow other people to publish...

Hidden Content Sources for Your Website
As I travel through the Google search engine, there is one element that defines almost all of the top-ranking websites. It's great content. People come online for information and those that offer the best content reap the greatest rewards. Unfortunately, this type of content is hard to come by. In most cases, you either have to spend hours in front of the keyboard or outsource the job to others. Both of these options are very costly. One ...

No Follow Tags: Double-Edged Sword?
The nofollow debate is not new. The "rel=nofollow" attribute for anchor tags was created as a counter to the spurge of comment spamming that had become the bane of blogs (and forums) all over the Net. This attribute can also be implemented at a meta tag level to affect multiple links. While the syntax might suggest the attribute tells crawlers to ignore the link and not follow it, some empirical evidence suggests that these crawlers foll...

10 Tips To Increase Your Search Engine Rankings
Many online sellers get frustrated with search engines regularly changing algorithms. But there are basic principles that haven't changed through the years. Apply these tips to increase your rankings: Don't be too quick to change domain names. Google has an aging delay for any new domain - it can take up to a year for your keywords to start showing in the searches. Optimize your site for your target audience, not the search engines. A...

Getting Into Google and Yahoo News
According to the Pew Internet & American Life Project, 50 million Americans get news online on any given day. In comparison, only 27 million Americans watch network TV news on a typical evening. The Internet is quickly becoming the preferred news source over television, magazines, and trade publications. News web sites like Yahoo News, Google News and MSNBC Searchbot receive millions of visitors every day. If fact, Yahoo News ranks ah...

The 8 Things You Must Do To Optimize Your Site For Search Engines - missed by over 98.4%
Search engines are better at spidering than you. Of course, you need a professional looking site, easy to navigate, appropriate content and size. Many webmasters and sites are great at displaying graphics (flash) and visually appealing sections on their sites. However, the search engines really don't care much about that. If you can give the spiders what they want, they not only will eat it up fast, but you will provide content-rich, relevant...

All About Sitemaps And How They Can Improve Your Online Business
Much has been said about search engine optimization (SEO). Many web publishers actually pronounce it as the key to the Promised Land of online prominence. After all, 80% of the traffic you can generate for your website will come from the search engines. 80% is a pretty huge number, one which should not be neglected. Capture that much a percentage and you can rest assured that your online endeavor - whatever it may be - will most certainly hav...

Why Should A Search Engine Trust You?
Because search engines are getting thousands of new pages a day and who knows how many authors they tend to be very sceptacle about new content. You need to convince them that you are a trusted source of reliable information (whatever your information may be). The best way to have them take you seriously is to have some high ranking sites with plenty of trust point to your site. That is not very likely to happen as large powerful sites gen...

Why The Search Engines Don't Care About Your Website
It's a fact. The search engines don't really care about most websites. If the search engines could talk (perish the thought) they'd tell you that for most keywords, only the first page or two of results are really worthwhile. The relevancy drops off very quickly, and the remaining several million websites stored in their indexes are irrelevant, and invisible. If this sounds like the problem your website is facing, read on. In order to rank...

7 Myths and Facts About Google SERPs
Myth: High Page Rank = high traffic. Fact: Big mistake. Page Rank only shows the popularity level of a website and has no connection with traffic. In fact, many websites with low Page Rank even have high traffic. Myth: Once your website is listed in a "link farm", Google will penalize it. Fact: Nonsense. Everyone is able to submit your website to a "link farm"; so what if it's one of your competitors who did it to ruin your r...


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